Empire Brand Revival x

Project

Empire Ambulance Service is a commercial ambulance service that provides 24/7 emergency care to thousands of people across Capital District region . As a medic at Empire Ambulance Service and a student studying graphic design and brand development at RPI I saw a need for a renewal of Empire's brand image. I developed a preliminary website idea and a preliminary business card to present to the owners as a possible idea for a brand revival.

The website was a very basic model but integrated a basic CSS design, SpryAssets, and a colorful layout that improved significantly on the existing company website. Additionally the business card held true to the overall design and could be part of a company wide brand revival.

Empire Ambulance Service Business Card

Despite a very positive reception by the company owners they unfortunately decided not to pursue a website redesign or brand renewal any further. However I was asked to update and create several documents that are still in use for the company including the job application form.

The design and creation of the website was a great learning opportunity for me and helped me become familiar with several aspects of web design and development:

Click here to see the Empire Ambulance Service website preliminary design: EmpireWebPrototype.html